Monthly Archives: April 2012

9 Methods To Get Higher Website Conversion And Generate More MLM Leads

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Imageby: Joe Barclay

 

Many people in the network marketing industry rely on working off the Internet in their local and warm market or following old school recruiting techniques like calling mlm phone leads.

Many are reluctant to use those techniques. Many have had disappointing results. Therefore, an increasing number of network marketers are looking for online ways to generate mlm leads.

The basic way to generate leads on the Internet is to put up a website or landing page, drive traffic to it, and get a percentage of visitors to opt in by filling out a form asking for their contact information. Increasing web site traffic is a major topic in itself and is covered in a separate article. The other key part of lead generation is raising the percentage of visitors who opt in when you get them to your site. This is called conversion.

These are the nine major strategies we teach our team members to get higher conversion at their website or landing page. Top results with conversion begin with proper website design. The sole purpose of the web site is to do just one thing and do it efficiently…get the maximum percentage of traffic to opt in.

Your page should be a clean layout, be fast loading, simple to read, and deliver the information the visitor is expecting to see.

Avoid links going to other pages. Avoid using flashing images and other distractions.

Like in all other advertising, you still must use compelling headlines and body copy. If you don’t capture their attention, you will not get them to opt in.

Make it simple and clear what they need to do. As an example, direct them to enter their first name and email address in the box below.

Make it clear what the prospect will get for opting in. People are increasingly hesitant about giving out their personal information. Make it clear you have what they want.

Avoid asking for unnecessary information on the opt in form. The less information you request, the higher your conversion rate will usually be.

Offer a bonus to get more optins.

Maintain and display a clear No-spam policy.

Always test different versions of your website or landing page. Keep looking for what gets the highest results.

Increasing the percentage of visitors who do opt in may be more critical than driving more traffic to your website or landing page. Follow these tips to improve conversion on your website or landing page and you can generate more mlm leads.

Paid Traffic vs Free Traffic Through Social Media by Nathan Holland

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Paid Traffic vs Free Traffic Through Social Media
 by: Nathan Holland

With the increasing popularity of social media sites, the use of social traffic to drive visitors to sites, blogs or online stores is also gaining attention. Before the explosion of social media websites, such as Twitter, Facebook and MySpace, many online marketers focused on paid traffic in order to significantly boost the number of people visiting their websites. There is really nothing wrong with paid traffic strategies. In fact, these strategies can be very effective. However, they can be quite expensive. If you want your paid campaign to have an impact in your business, you may have to spend hundreds of dollars a day.

But with the social traffic solution, you will make use of social media sites that are free. All you need to do is invest a little of your time and participate in these types of websites. Create good quality materials that will help you maximize your traffic-enhancing strategies. It is important to note that simply having a profile in Facebook, Twitter, MySpace and other types of social media sites does not guarantee an increase in your Web traffic. You need to know how to make your profile attractive to the people who matter, the ones that belong to your target market.

Another advantage of social traffic over paid traffic is the influence that you can gain in social media. As an influencer, you can affect people’s buying decisions. In order for your paid traffic to buy from your online store, you need to convince them with a great copy, huge discounts, and a lot of other freebies. But with web traffic coming from social media sites, people learn about you through viral marketing or word of mouth. This means that Web users who go to your site are already partially convinced that your product or service is good because someone from their social media network recommended you.

There is no doubt that paid traffic solutions can effectively encourage people to go to your site. However, this marketing campaign is only good if you have money to pay. Once you no longer have budget for PPC or banner ads, your traffic may also dwindle. The effect of social traffic is different. The efforts that you put in today may not have immediate effects on your traffic now, but it can definitely explode your online presence in the weeks or months to come. As long as you have your profile in social media sites and you continue to participate in such communities, you will experience an increase in your Web traffic.

About The Author

Nathan Holland is the owner of AttractableMarketing.com.

For Free Videos on increasing your website traffic through Social Networking, visit http://attractablemarketing.org

 

 

 

 

 

 

 

 

Paid Traffic vs Free Traffic Through Social Media by Nathan Holland.