Tag Archives: Business

Paid Traffic vs Free Traffic Through Social Media by Nathan Holland


Paid Traffic vs Free Traffic Through Social Media
 by: Nathan Holland

With the increasing popularity of social media sites, the use of social traffic to drive visitors to sites, blogs or online stores is also gaining attention. Before the explosion of social media websites, such as Twitter, Facebook and MySpace, many online marketers focused on paid traffic in order to significantly boost the number of people visiting their websites. There is really nothing wrong with paid traffic strategies. In fact, these strategies can be very effective. However, they can be quite expensive. If you want your paid campaign to have an impact in your business, you may have to spend hundreds of dollars a day.

But with the social traffic solution, you will make use of social media sites that are free. All you need to do is invest a little of your time and participate in these types of websites. Create good quality materials that will help you maximize your traffic-enhancing strategies. It is important to note that simply having a profile in Facebook, Twitter, MySpace and other types of social media sites does not guarantee an increase in your Web traffic. You need to know how to make your profile attractive to the people who matter, the ones that belong to your target market.

Another advantage of social traffic over paid traffic is the influence that you can gain in social media. As an influencer, you can affect people’s buying decisions. In order for your paid traffic to buy from your online store, you need to convince them with a great copy, huge discounts, and a lot of other freebies. But with web traffic coming from social media sites, people learn about you through viral marketing or word of mouth. This means that Web users who go to your site are already partially convinced that your product or service is good because someone from their social media network recommended you.

There is no doubt that paid traffic solutions can effectively encourage people to go to your site. However, this marketing campaign is only good if you have money to pay. Once you no longer have budget for PPC or banner ads, your traffic may also dwindle. The effect of social traffic is different. The efforts that you put in today may not have immediate effects on your traffic now, but it can definitely explode your online presence in the weeks or months to come. As long as you have your profile in social media sites and you continue to participate in such communities, you will experience an increase in your Web traffic.

About The Author

Nathan Holland is the owner of AttractableMarketing.com.

For Free Videos on increasing your website traffic through Social Networking, visit http://attractablemarketing.org









Paid Traffic vs Free Traffic Through Social Media by Nathan Holland.


How to Outsource Parts of Your Internet Business


One of my favorite topics to discuss is outsourcing.

You’d be amazed how thinking about outsourcing and where to begin outsourcing flummoxes everyone from the newest newbies to the seasoned gurus and everyone in between.

Buy why? Why is it so very confusing? Most of us manage to outsource quite nicely in our day to day lives.

I oftentimes pose these questions to my coaching clients –

When you go to a restaurant, do you head back into the kitchen and cook your own food? (That’s just silly.)

And, if your appendix burst right now, would you go online to find out how to remove it yourself? (Please say “no”.)

Of course not!

But, why do we think it’s ok to do everything ourselves in our businesses?

I can’t figure out what it is, but I think I’m starting to narrow it down.

* Fear of losing control.
* Not knowing who to outsource work to. (Needing a recommendation.)
* Not wanting to take the time to outsource. (You think: “It’s quicker to do it myself.”)
* Costs. (Oftentimes, though, you can get help for a lot less than you think it’ll cost.)
* Lack of confidence in ourselves.
* Lack of confidence in the potential of our business.
No matter which of those it is, there comes a point with all of us, where you HAVE to outsource — at least if you ever want to be able to go on a real vacation where you leave the internet behind and relax with your loved ones.

I know. I know. If you’ve been following me for any amount of time – you’ve heard this song and dance before. BUT! While outsourcing isn’t perfect, it’s a heck of a lot better than putting the chains on your wrists from a job that you’ve created for yourself – one where you can’t escape.

So, my #1 tip for outsourcing is to try it.

Choose something small and work from there.

  • Submitting some articles that you’ve written to the article directories.
  • Finding blogs to guest post on and contacting the owners.
  • Answering some emails regarding customer issues.
  • Graphics to promote your products.

It really doesn’t matter where you start. The big thing is taking that first step so that you can enjoy the FREEDOM that comes with the online lifestyle.

Start small. Don’t go crazy. But, when you find someone who you work well with – build on that relationship so you have access to great people who know your style and who you’re comfortable working with. When I need a project done, I have my own personal rolodex of fabulously skilled people who I turn to on a regular basis. Not only does it save me time – but it also helps me to get great prices because they already know what I like, they know that I’m easy to work with and that I pay on time.

I hope this inspires you to start outsourcing in your business.

Nicole Dean can help you to get more done in your business without going crazy in the process. Yes, you can have a business AND a Life! Check out OutsourceWeekly.com and sign up for her free “Outsourcing Mistakes” lessons on the top of the page to get started.

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